Founded in 2020 by James Rose and Ashley Westall out of a shared belief that whilst there was a need for function and comfort in our wardrobes that shouldn’t compromise the wearer’s desire for style.
Setting out in 2020 to create a brand certainly had its unique challenges. Both co-founders’ years of industry expertise couldn’t always counteract the restrictions both in the UK and around the world but that wasn’t to prove insurmountable. In June 2020 Breathe Lifestyle launched online and in-store with over 100 stockists.
The focus of the brand is on stylish lifestyle staples, and in particular sleepwear. Comfort, ease, and style working collectively, with lasting appeal, creating no waste, not contributing to fast fashion and feeding landfill.
The use of organic and sustainable fabric, recycled paper and packaging is a given, not saying this is perfection just saying that there’s a consciousness and a commitment towards continual improvement here.
So this is the beginning of a story, as you’re reading this it’s likely that you’re going to be a part of the next chapter.


We’re into beautiful simple garments that you can wear day by day, enjoying an elevated sense of self-worth whilst at home.

Our sustainable fabrics wash and wear over and over, which means you can go on enjoying them in the satisfaction that your cost per wear is constantly coming down and value for money is going up.

The timeless all year-round designs are future proofed so that you will love them just as much next year as this.